Ikaye ifite ibifuniko bikomeye ifite imiterere ine yihariye ya Coca-Cola, buri kimwe muri ibi bine gifite imiterere yacyo, kandi biroroshye gutandukanya ibitabo bine byanditsemo ibikubiye mu bitabo bine bitandukanye.
Ikaye ifite uruhushya rwa Coca-Cola yemewe n'amategeko ifite igifuniko gikomeye cya A5, ifite ingano nziza kandi ikozwe neza, ifite imiterere ifunze neza.
Ikayi ya Coca-Cola ikozwe mu mpapuro nziza cyane zingana na A5, ifite uburebure bwa garama 80/m2. Ni nziza cyane yo gutwara mu gikapu cyangwa mu mufuka wawe udafata umwanya munini, impapuro 144 zituma uhora ufite aho wandika ibitekerezo byawe, ibitekerezo byawe n'urutonde rw'ibyo ugomba gukora.
Iyi kayito ifite agakoresho kabigenewe mbere gashushanyije kugira ngo byoroshye gushyira imyanya yo kwandika no koroshya kwandika. Impapuro zikozwe mu buryo butambitse zishobora kuzuza amahame atandukanye yo kwandika no kwandika ibintu bitandukanye.
Kuva mu 1935, icupa rya CocaCola ryagaragaye mu bihangano by'ubuhanzi n'abahanzi amagana.
Ariko, isura nyamukuru y’amashusho yayo yagezweho bitewe n’itsinda ry’ubuhanzi bwa pop ryavutse nk’igisubizo cya Abstract Expressionism. Ibi byatewe ahanini n’impinduka z’aho byaturutse: imizi y’uwo muryango yasimbuwe n’aba Dada ba Pop.
Igitangaje ni uko abantu bashakaga kujijisha itandukaniro riri hagati y’umuco wo hejuru n’uwo hasi, bagatangiza ikiganiro cyo gushyiraho demokarasi mu buhanzi no guha ubuhanzi bwa none icyerekezo gishya.
Hendrik Steckhan, perezida akaba n'umuyobozi mukuru wa CCNA Sparkling Beverages, yabivuze ubwo yaremaga DIAMOND LABEL, hakozwe amacupa adasanzwe “afasha abantu kwishimira umubano wabo wihariye na cocacola urenze uburyohe bwayo bwiza.”
Iyi paki irahamagarira abaguzi gutangira urundi rugendo mu bihe bitandukanye, dusubira mu 1906, ubwo ibicuruzwa biryoshye cyane bakunda byari
ipakiye mu icupa ry’ikirahure rikunzwe cyane nk’iry’iki gihe.
MAIN PAPER ikora uruhererekane rwihariye, Cocacola POP ART, hamwe n'ibicuruzwa by'ubwiza buhebuje n'imiterere yihariye.
Ishimire iyi ngendo y'ubuhanzi n'ingaruka zayo mu buzima bwawe bwa buri munsi.
Shaka ibicuruzwa tuguhaye hanyuma ubihuze n'ubuzima bwawe.
Hamwe nainganda zikoraDufite ahantu heza mu Bushinwa no mu Burayi, twishimira uburyo dukora mu gutunganya ibicuruzwa byacu. Imiterere yacu yo gukora ibicuruzwa ikorwa mu buryo bwitondewe kugira ngo ihuze n'amahame meza yo mu rwego rwo hejuru, bityo tukagira ubuhanga muri buri gicuruzwa dutanga.
Mu gukomeza gukora imirongo itandukanye y’umusaruro, dushobora kwibanda ku kunoza imikorere n’ubuhanga kugira ngo duhuze kandi turenze ibyo abakiriya bacu biteze. Ubu buryo budufasha gukurikirana hafi buri cyiciro cy’umusaruro, kuva ku gushakisha ibikoresho fatizo kugeza ku guteranya ibicuruzwa bya nyuma, tukita cyane ku bintu birambuye no gukora ubukorikori.
Mu nganda zacu, udushya n'ubuziranenge birajyana. Dushora imari mu ikoranabuhanga rigezweho kandi dukoresha abahanga b'abahanga bitangiye gukora ibicuruzwa byiza kandi birambye. Dufite umurava wo gukora neza no kugenzura ubuziranenge, twishimiye guha abakiriya bacu icyizere n'ibyishimo bidasanzwe.
Dutegereje cyane ibitekerezo byanyu kandi turabatumiye gusuzuma ibitekerezo byanyu birambuyekatalogu y'ibicuruzwaWaba ufite ikibazo cyangwa wifuza gutumiza, itsinda ryacu ryiteguye kugufasha.
Ku bacuruzi, dutanga ubufasha bwuzuye mu bya tekiniki no mu kwamamaza kugira ngo tugufashe gutsinda. Byongeye kandi, dutanga ibiciro bishimishije kugira ngo bigufashe kongera inyungu zawe.
Niba uri umufatanyabikorwa ufite ingano y'ibicuruzwa byinshi buri mwaka hamwe n'ibisabwa kugira ngo ugere ku nguzanyo yawe, twishimiye amahirwe yo kuganira ku buryo bwo gukorana n'ikigo cyihariye. Nk'umukozi wihariye, uzungukira ku nkunga yihariye n'ibisubizo bigezweho kugira ngo utere imbere kandi ugire icyo ugeraho.
Twandikireuyu munsi kugira ngo turebe uburyo twakorana kandi tukazamura ubucuruzi bwawe ku ntera nshya. Twiyemeje kubaka ubufatanye burambye bushingiye ku kwizerana, kwizerwa, no gutsinda bisangiwe.









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