Main Paper yagaragaye muri elEconomicista, ikigo cy’imari gikomeye muri Esipanye
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Inkuru ya Main Paper ( MP ) ni urugero rw'iterambere ry'iduka rito ryo mu muhanda rikaba ikigo gikomeye mu nganda z'ibikoresho byo mu biro, kandi itanga icyitegererezo ku bacuruzi b'Abashinwa bo mu mahanga kugira ngo bateze imbere ubucuruzi bwabo.
Ikinyamakuru The Economist kivuga ko MP mbere yari ihagarariye “Multi Precio,” izina gakondo ryahabwaga amaduka mato, acungwa n’Abashinwa ya 100 yen. Igitekerezo cy’iri zina cyatangiye mu 2006, ubwo Chen Lian yagarukaga muri Esipanye nyuma yo kwiga ibijyanye n’ubuhanga mu Budage. Ntiyashakaga kuzungura iduka rito rya se rya 100$ muri Barrio Pilar i Madrid, ahubwo yaguze ikamyo maze akodesha ububiko kugira ngo agerageze ubucuruzi bwe mu bucuruzi bunini. Mbere na mbere, yagerageje ubundi bucuruzi, nk’ibikoresho bya telefoni (Locutorio) n’ibikoresho by’ikoranabuhanga, ariko ntibyagenze neza. Hagati aho, ububiko buto bwariyongereye, buha akazi abakozi benshi kandi bukohereza ibicuruzwa bivuye mu Bushinwa mu makonteneri kugira ngo bikwirakwizwe.
Ubwo yagurishaga imihago, imyenda n'ibikoresho byo gusukura, Chen Lian yabonye ko amaduka acuruza ibiribwa atitaga ku bikoresho byo mu nzu, maze abona umwanya wo guhanga ikirango cye bwite. Bityo yahinduye icyo ijambo MP risobanura kuva kuri “Multi Precio” ajya kuri “Madrid Papel” maze ashyira mu bikorwa filozofiya ya se mu gushushanya ibicuruzwa bye, yirinda akajagari n'ishusho mbi isanzwe mu maduka acuruza ibiribwa, yibanda ku bwiza n'isura, nubwo byaba byarasobanuraga inyungu nke. Icyo yibandagaho cyari ku bwiza n'isura, nubwo byasobanuraga inyungu nke.
Uko igihe cyagiye gihita, MP yaje kwigarurira ubucuruzi bw’ibicuruzwa byo mu Bushinwa, ikagira uruhare rwa 90% by’ubucuruzi bwayo. Nyuma yaho MP yinjiye mu isoko rinini ry’ibicuruzwa, ikorana n’abakiriya nkaEroskinaCarrefour, kandi mu 2011 yatangiye ubucuruzi bwo kohereza ibicuruzwa mu mahanga ubu bukorera mu bihugu birenga 40.
Gushyira izina mpuzamahanga byatumye izina rya MP ryongera guhinduka Main Paper , ubwami bw'ibikoresho byo mu biro. Ubucuruzi bwaryo bunini bihagije ku buryo ryagirana amasezerano yo guhuza ikirango n'ibigo mpuzamahanga nkaCoca-Cola, ikipe y'igihugu y'umupira w'amaguru ya Esipanye, naNetflixurukurikirane nka Stranger Things, House of Paper, na The Squid Game.
Katalogu ya Main Paper irimo ibintu birenga 5.000 kuva kuriamakaramu, ibimenyetson'amarangi ku bitabo, ibishushanyo mbonera n'amakarita munsi y'ibirango bine. Izwi cyane, MP , yibanda kuibikoresho byo kwandikamo, ibikoresho byo kwandika, ibikoresho byo gukosora,ibikoresho byo ku mezanaimirimo y'ubukorikori; Amarangi Artixyibanda ku bicuruzwa by'ubuhanzi; Sampack yihariye muibikapu by'umufukanaudusanduku tw'ibikoreshokandi Cervantes yibanda kuamakaye, amakaye n'amakaye.
Ingamba zo gushakisha ibicuruzwa za Main Paper zihuza kugura ibicuruzwa biva mu bihugu bitandukanye no gupakira burundu mu nganda zayo, aho ibirenga 40% by'ibicuruzwa byayo biva mu Burayi na 20% bikorerwa muri Esipanye.
Ingamba zo gushakisha ibicuruzwa za Main Paper zihuza kugura ibicuruzwa biva mu bihugu bitandukanye no gupakira burundu mu nganda zayo, aho ibirenga 40% by'ibicuruzwa byayo biva mu Burayi na 20% bikorerwa muri Esipanye.
Mu rwego rwo gushyigikira kwagura ubucuruzi, iyi sosiyete yateye imbere mu bijyanye n'ibijyanye n'ibicuruzwa, kuva ku bubiko buto kugeza ku kigo cy'ibicuruzwa gifite metero kare 20.000 giherereye mu mujyi wa Seseña, muri Toledo, ibi bikaba bigaragaza umwuka mwiza w'iyi sosiyete mu guhanga udushya no ku rwego mpuzamahanga. Iki kigo gikoresha abantu barenga 150 baturutse mu Bushinwa, Esipanye n'ibindi bihugu birenga 20.
Ikigo gishinzwe gutwara abantu gifite kandi icyumba cy’imurikagurisha cya metero kare 300 kigaragaza ibicuruzwa byose by’ikigo mu buryo bwiza kandi bw’umwuga, hakurikijwe umuhate wa Chen Lian wo kwibanda ku cyiciro cy’amaduka y’ibiribwa. Mu by’ukuri, Main Paper imaze imyaka itanu ifite itsinda rishinzwe ibicuruzwa by’amashusho nyuma yo kugurisha, risura amaduka agurisha ibicuruzwa byayo kugira ngo ryigisha abacuruzi uburyo bwo kubigaragaza neza, hakurikijwe uko byakurikiranye, no gushyira mu bikorwa imiterere y’aho yerekanirwa mu mfuruka isa n’ikoreshwa n’ibigo bimwe na bimwe by’ibiribwa n’ibinyobwa mu buryo busanzwe bwo kubikwirakwiza.
Nyuma yo kugurisha miliyoni 100 z'amayero mu 2023 (miliyoni 80 z'amayero ku isoko rya Esipanye), intego nyamukuru ya Main Paper ni ugukomeza kwiyongera kwa 20% ku isoko mpuzamahanga na 10% ku isoko ry'imbere mu gihugu, hibandwa cyane cyane kwaguka mu yindi miyoboro ikwirakwiza ibicuruzwa bitari polyvalent.
Igihe cyo kohereza: Kanama-15-2024
